Pitch advice: Give Your Potential Investors FOMO
How to know you’ve given a stellar pitch? Hint: If your investor is scared of missing out on it.
Plus: 3 Things You Need to Rock Your Next Pitch
July has been all about how to give a persuasive and impactful pitch. To gather more insights, I recently sat down for a conversation with Derrick Wolbert, all about pitches.
Derrick is the CEO of Numo and has delivered numerous pitches to investors.
One idea he introduced to me was to give potential investors FOMO. (“FOMO” = "Fear of missing out.")
It's that feeling you get when all your friends are going to a concert you couldn't get tickets for, or everyone in the office goes out for drinks but you're stuck working late.
An interesting visual Derrick provided was that your pitch should make an investor lean back in their chair.
What he meant by that was you want them to be in awe and, as a result, experience FOMO.
You want them to worry that if they don’t make you an offer then and there, they will miss out on the biggest deal.
You can achieve this by making your speech as persuasive and impactful as possible.
The best way to do that is to remember the importance of:
Conciseness:
Don't get lost in the details! Keep in mind what your audience already knows and what is important to them. This will create a memorable and strong pitch.Confidence:
Confidence is key! If you don't believe in what you are saying, how can you expect anyone else to?Purpose:
Always keep your purpose in mind when giving a pitch. Everything you say should lead up to the purpose of the pitch, creating a clearer and more impactful experience.
Incorporate these three tactics into your pitch, and your investor will have no problem leaning back in their chair.
About The Author
Hi! I’m Marianna. I’ve coached pitches for over 10 years. My clients have gone on to land investors and grow their companies.
I’ve helped thousands of clients speak confidently. Public speaking is my jam. I offer workshops and executive coaching.
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