2-Minute Tips: How to Write a Strong Call to Action
TODAY’S TOPIC:
“How do I ask my audience to do something for me?”
Too many speakers - and not just novices - leave out their ask (a call to action, or CTA). The assumption is, “If I talk about how great X is, they’ll want to [sign up/buy/donate/etc.]”
This is not the case. People need to know what you want from them, and what steps they need to take—and this needs to be easy.
That’s why it’s on you, the speaker, to guide them with clear language, clear benefits, and a sense of urgency.
Thanks to Alyssa Burns of Alyssa Burns Communications for the inspiration for this topic!
Listen to this month’s memos to hear why it’s important to be clear on your goal before you draft the presentation and some pointers on your words.
Be bold!
There’s no shame in asking for what you want, or for what your organization needs to run smoothly.
MEMO 1:
Get clear on your goal. What do you want the audience to do?
This sounds like a “Duh! So obvious!” tip, but it’s not. One of the common missteps speakers make is to let the content speak for itself.
MEMO 2:
Use strong verbs in your Call to Action
Too many of us are worried about being “polite” when we need to ask for money, time, or commitment from our audience. Get rid of the throat-clearing and make a strong ask.
MEMO 3:
Your medium matters
Using Zoom? Speaking Live? Or email? Take some time to shape the CTA by crafting clear, idiot-proof instructions.
MEMO 4:
Create a sense of urgency
What will your audience get if they buy/sign up/join/etc.? Why is it important that they do so now? Tell ‘em.
Need some coaching, but you don’t want to spend time commuting? Read on:
Book a one-hour coaching with me.
Improve your presentation in just an hour. Individual, one-hour coachings may booked directly here.
Slots fill up quickly, so sign up today! [Like that call to action? ;)]